Archives 2022

Web Design Tips Only Top Experts Would Tell You About

When it comes to the internet, people are always looking to make the best out of their connections. Some use social media as a way for them to transact and do business. It is not just for communication and sharing pictures, as the content is now a commodity that people are going to share and sometimes even fight over. However, there is one part of the internet that would always be relevant and those are the websites.

You may argue that social media apps are also websites, but websites existed even before social media became a thing. This is why there are a lot of people who are still confused as to how they work. In this modern world, these sites are important because they are usually a customer’s first look into any company or business. These days, it can be considered as an anomaly if you do not have a website as a business entity.

The Importance of Good Design

This is the reason why web design is crucial for any kind of venture because it can be the key to your influence in the market. It is an easy way to market any product or service since most people are on the internet these days. You can also set-up a store wherein your customers do not even need to go out anymore. Once you have a delivery service, then it would be a better deal for everyone involved.

However, web design is more of an art than a science as there are a lot of things that you need to do before you can say that it is already perfect. You might think that your current site is already good because it is functional and has all the information needed for your company. On the other hand, there are aspects that you might need to work on as this can affect the entire scheme of your company.

Five Tips on Smart Design Choices

White Space Is A Feature
One of the most dreaded things that executives see on a website is when it’s full of space. They would see it as a loss of opportunity because they think that customers would appreciate more marketing tactics thrown at them. However, simplicity has always been the backbone of the design and it has not changed in the virtual world. White space, when placed strategically, can be a great thing since it would rest the user’s eyes and help them adjust the information contained in other areas.

Do Not Be Afraid To Prioritize
Another thing that you should be able to master and notice when designing a site is the priority of the information given. You should only highlight the products, services, or profile that would appease your target audience. This way, the information is not just easy to understand but it will stay in their minds for a longer time. Use your most famous product on the webpage, but still, make sure that there is ample room for other things without overcrowding the space.

Color Choices Are Crucial
Color can help in prioritizing information, as contrast can be a good way to show that. However, choosing the right color scheme can make or break the entire website. Using brighter colors for highlights is one good way, but using it everywhere is a painful sight. The timing of the colors is also important since some of them might denote a certain festivity. For example, red and green are great if you are going to do a Christmas theme for the holidays but not on other days of the year.

Use Stock Images Wisely
When it comes to photos used in a website, it is always better if you can procure something that you have made specifically for the site. This way, it shows that you care for your brand and you do not just get random images off the internet. If you have to use stock images though, choose the ones that look classy and the models are not well-known yet. Some images have been turned to memes, so review what you use first before it becomes internet fodder.

Mobile Design Is The Now
It might seem not-so-surprising, but people these days use more of their phones than a computer. This is why you need to transition to a web page that is suitable for the mobile view. You can maintain both desktop-friendly and mobile versions, but it would be best to invest more in the latter. Based on many studies, more people prefer to do most of their transactions on smartphones because it is more portable. Otherwise, you would be missing out on the huge chunk of potential customers that you might have if you ignore it.

5 Signs You’re Not Ready For National SEO HomeBlog

We all want our businesses to flourish. As business owners, increasing sales, forming bonds with customers, and delivering quality products and services are the three pillars the entirety of our company stands upon. But when does it start to feel like you’re rushing yourself instead of doing leaps and bounds? Did you stop and think hustling faster than what you’re capable of can potentially hurt your business? This is the reality of many of us taking part in SEO services.

Many of us found SEO companies in our journey. This service has helped us pull up plummeting revenue and diminishing online presence. These companies also stand as advisors for our next strategic step, and when they say you’re unprepared for national SEO, you better believe these professionals who know better. But what are the signs that they saw in your company to make them conclude as such? Read on and try to analyze if you fit the bill.

SEO 101: Local Vs. National

Both are used by companies as one of their main services, but did you know the difference between the two? Let’s try and tackle the similarities and differences.

Both traditional and local search engine optimization focus on giving your rankings in online search results more advantageous than other search results, so more exposure comes to your business, services, and products.

Here’s the difference between these two. While traditional search engine optimization focuses on improving your site’s presence globally, local SEO allows you to capture searchers locally in your area, thus increasing the concentration of local customers that familiarize you.

National search engine optimization and local search engine optimization use the same strategies, more or less. But Local SEO employs specialized measures to help you find customers that will eventually build your name around the city. National SEO does the same thing but merely diversifies your customers.

Signs You Aren’t Ready To Go National

Are you ready to find out why you can’t jump to national SEO just yet? Local SEO is the first stepping stone for any business. Don’t fret, as this is merely a temporary phase in your business venture, and sooner or later you’ll be able to handle its national counterpart.

  1. All Locations Are In The Same Website And Webpage

A common oversight that will cripple native visibility is inserting all location details on one webpage. To optimize effectively for every specific location, you would want another webpage that gives the power to focus on the most relevant keywords and placement within the hypertext mark-up language title and meta description. This can be undesirable with one main page serving all locations.

  1. You Have No Idea How Much Traffic Your Local SEO Gives

This might dress as something trivial. Often, you’ll conclude the service isn’t cutting it for you, or that local search engine optimization isn’t ideal for your business. Let us tell you that this isn’t far from being wrong. Local SEO has its uses in traffic, and it does bring traffic, though small. This is because this type of search engine optimization takes patience to build a solid audience and might take months to years. But still, it is worth the wait, as this will help you in the long run.

  1. Reviews For Your Company Are Hidden

Oftentimes, this may be the culprit of your slump. Not having good nor bad reviews just writes you off more of a scam company than a mediocre or bad one. And that’s even worse than the latter. Being a scam company can ultimately kill your online reputation, and word-by-mouth is much more powerful than any other review.

98% of customers check the website’s reviews first more than services and the about page. This is because most customers are wary of the many scams being online has caused them. This can lead to the conclusion that reviews are as important as your business itself, so make sure you make it visible, read them, and talk to your SEO company partnered for this journey about it.

  1. You Have Little To No Backlinks

This can be a powerful tool that many sites have used as a strategy. Backlinks, according to google, is one of the top two factors that ranks your site up. They are links from other sites that ultimately lead readers and customers to yours. With this knowledge, how can you think of doing national SEO, when you haven’t even built backlinks to your site via local SEO?

  1. 80% Of Local Customers Don’t Know Who You Are

Think of it like this. If an actor suddenly rose to fame out of nowhere, you’d be suspicious of his origins, right? Relatively, if a no-name actor is exposed in a popular film, you’ll most likely scratch your head and wonder who casted the person.

The same can be said with your business. It makes a world’s difference to be known in our city first before being exposed nationally. It adds a little shining star to your name to be called “[insert your city here]’s best”. Think about it.

Top Influencers To Follow On Social Media If You Want To Learn Digital Marketing

The internet is now considered as one of the most influential pieces of technology that humanity has ever developed. It has evolved from simple local transmission of data to a worldwide conglomeration of thoughts, opinions, ideas, and facts. For the people who are new to this, it can be overwhelming to know and see its potential. Meanwhile, most of us seem like this technology has been around ever since we were born and have already mastered it.

Social Media As A Powerful Tool

One of the main players in the world online is social media. It is rather influential since most people in the world already have one or two registered accounts in every type of application. There are even studies mentioning that it can be an addicting experience to be in them, and they are designed to do so.

No matter the moral implications of said statement, it is undeniable how many people cling to this virtual paradise. You can now interact with your favorite celebrities, sports icons, politicians, religious figures, etc., as well as with other normal people as well.

However, if you want to learn something, you need to follow the right people. Of course, the main purpose of these websites and applications is to entertain their users. You can always follow those influencers who dance and act out in front of you for your enjoyment. If you want to learn something else though, like digital marketing, you might need to find someone else. There are thousands of dentists across the USA that hire a dental seo firm because they specialize specifically in search engine optimization techniques for that industry. Below are some people that you can follow on social media if you want to know more about that particular topic.

Influencers Worth Checking Out

Neil Patel
If you have ever dealt with search engine optimization, then you know this guy. He is one of the premier personalities in the world of digital marketing and SEO because of his easy-to-learn approach. You can easily understand some of the more complicated concepts in the field because of his well-written and thought-of blog posts. You can see it on his website, and he also uses all of the advice he gives to other people on his work.

Jeff Bullas
When it comes to influencing though, one of the top influencers for this area of business is Jeff Bullas. You can also consider him as the influencer of marketing influencers because of his range of work. This includes various topics like management, entrepreneurship, and other pertinent areas in the business. You can visit his website to learn more about him but social media like Twitter is his best buddy these days.

Ann Handley
Ann Hadley came to the scene as an effective writer for business. Her work Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content is considered as a Wall Street Journal bestseller. She has also created Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business with C.C. Chapman. Hadley is also the owner of the website MarketingProfs, which has created a community of all types of marketing professionals to share their insights and learnings in the business. Her works aim to empower young entrepreneurs in their goals of market dominance.

Joe Pulizzi
Mr. Pulizzi is a well-known entrepreneur and marketing professional who has founded the Content Marketing Institute. It is one of the most popular go-to websites for other professionals to peruse content that is timely and has everything that you need to formulate your content and strategy. You can also check out some of his books like Epic Content Marketing, which is considered as an essential read for any aspiring marketers. Aside from this, he has also created a foundation for children’s speech therapy called The Orange Effect.

Madalyn Sklar
When it comes to social media, Madalyn Sklar is considered as one of the queens. She has connections to these websites long before they were even popular, and she has already understood their potential. One of her main focuses these days is Twitter, and she is passionate about the website. In turn, she has created a #TwitterSmarter Twitter chat and it aims to connect other people on the platform. For a one-hour session, she teaches the aspects that you can take advantage of in this particular app for your marketing needs.

Social media might be one of the best inventions that humanity has ever done online. However, it has more potential than just being a site for your memes and videos. You can turn this amalgamation of colors and information into a lucrative business venture. If you are waiting for a single spark, then you should already start now. The internet never waits for anyone, so you should ride its possibilities while you still can.

Talking Numbers – 2020 Digital Marketing Stats You Should Know

It’s been over more than half a century since digital marketing found its way into businesses, advertisements, and even our everyday life, and still, it changes constantly. But these few years, mainly 2017-2020 has been of great advancement, especially in digital marketing. In fact, according to a blog from Adobe, 80% of people experienced the change to be greater these past years than it was 50 years ago. This says a lot about the era we are currently standing upon: the golden time, the peak of digital marketing.

As a part of a booming new age, you have the responsibility of being up-to-date with statistics regarding this topic. Here, we present some 2020 statistics about the digital market you are urged to learn about.

What Mobile Statistics Tell Us

20 years ago, this might be the hottest part of the article, but today it’s a natural thing to read reports about. Mobile has become embedded in our modern life that not having one can be viewed as strange and sometimes even negligent. With many news reports, shopping, and even communication stemming from technology, most specifically in mobile phones, it is natural to own one as one might own a pen inside their bag.

In a more disappointing light, it seems even in this fast-paced age, some businesses still fall short.

1 Various Web Pages’ speed time still don’t cut It

It feels like a lifetime ago when the internet and web were introduced to us, and even now, none of the various fields of marketing can deliver the optimal time of 3 seconds or less of loading time. Ironically, technology pages take the longest to load, averaging at about 11s. With this kind of speed, many people tend to click away when it reaches a 6-second mark. This can be pinned to many different reasons, one of them being mobile ads.

2 What mobile advertisers think vs what customers think

Ignorance is not always bliss. Almost 85% of mobile advertisers have concluded to deliver a great job to their customers, but not even half (46%) agreed to this statement.

3 Mobile ads superior spend in 2020

This 2019, it was found that 76% of the digital advertisement’s spend is that from mobiles. Many have anticipated it to grow twice fold this 2020.

How About Marketing Search Statistics?

Google the giant search engine was considered the frontline of digital marketing on the net before, and still is today. When you think about digital marketing, words like SEO or google algorithm pop into your head, right? Rankings, ratings, advertisements, and even the right keywords to use has been hectic for everybody since day 1 Google introduced digital marketing.

1 The average word count found in Google’s #1 result is a little over 1,800

So, it seems the belief of having crammed a million “right�? keywords in your content is the way to go. Minimalism is Google’s style.

2 The number of organic results in Google dropped from 10 to 8.5

Organic results are still numerous than inorganic, but the drop in this statistic just shows what path google is taking. Perhaps keywording and backlinking isn’t enough to rank you first in the results anymore.

3 During the last 6 months, 41% of people started using voice search

Lastly, Let’s Take A Look At Email Marketing Statistics

Email is still used by many businesses as a way of advertising and communicating even in the golden era of 2020. Excluding the fact that the spam folder gets a little glitchy sometimes, email is a great way to gain old customers back to make a repeat purchase.

1 There are 3.9 billion email users today, and almost 300 million emails being sent daily.

This staggering statistic is surprising to most of us. In an age where we voice-search our google searches and have virtual video meetings, it might have been normal to have email diminish in significance. Quite the contrary, as technology begins to advance, so does email catch up despite it being the most old fashioned way of digital communication.

2 For a $1 spent on an email marketing, you might expect a return of $42

A well-thought-out email can bring you revenue just as much as any face-to-face sales venture will. Emphasis on “well-thought-out?.

3 Personalized Emails get 50% higher open rates

The average open rate for an email is 20.81%, but studies show that personalizing your email will have a 50% more chance of being opened. It just shows that customer-centric companies and those that familiarize their clients get more customers and re-purchases too.

The Digital Switch: How Coronavirus Is Giving Rise To Ecommerce Marketing

It can be considered an understatement to say that the world is changing rapidly. For one thing, almost every aspect of humanity has been studied extensively. It has been to the point that researchers have to go back and see what their predecessors have missed. This is why so many people believed that the society of today is unshakeable and would persevere. The coronavirus pandemic has changed all of that, or you can say that the rapid changes of before went to a full stop and accelerated to a new level.

The internet has been the hub of businesspeople for the longest time, and most companies have transitioned into the virtual world. However, it was not the priority for many since most people can still go out and do the transactions in physical stores, especially with smaller businesses. When the quarantine orders dropped, this is when most people realized that we need the internet more than ever. As we can only communicate through social media, this became the new normal.

This has led to the rise of e-commerce, a branch of marketing and commercial business that deals sorely through online basis. It has already existed long before this pandemic started, and many people opted to use it as well since it is a lot more convenient. However, there are a lot of changes that this coronavirus has introduced, some of them might not be for good. Still, there is some light at the end of the tunnel since many businesses are finding success in e-commerce.

Some Changes That Are Hard To Ignore

Delivery Is Now A Necessity
As we have mentioned before, it is already a necessity for many businesses to do delivery. Specifically, this is rather applicable to merchandising and the food industry. It has already existed before, with bigger conglomerates like Amazon and McDonald’s already catering to those staying at home. The pandemic just made it more crucial to have them for your services.

Speaking of which, the service sector is the ones who are hit more by this pandemic. However, many owners had to be creative to still deliver in these trying times. For example, home services became a thing for some and live streaming or video-making became the norm for the others as long as it is applicable.

Simpler Websites Are The Norm Now
It can be tempting to overload your website with everything that you think the customer might need. This would translate to more sales, right? However, many research articles state that this might turn away more customers because they do not want to see more content without value. This is the reason why it is better to highlight some of your products than putting everything at once. It would not just be more palatable to the customers, but it would be better for your output.

The Fall Of Physical Stores
This might sound like an exaggeration, but you have already seen many local businesses close because they cannot have walk-in customers anymore. This is not the death of physical stores though, since some can still sustain through the pandemic. However, you need to adjust and the first two options can be a way to branch out your business with other ventures. On the other hand, it might be a wise decision to think about the land that you might be renting on since you can probably do without it.

Rapid Changes In Trends
It was also discussed that the trends that we are seeing these days are changing, but it can be hard to imagine how fast it can be. Before this pandemic, most trends in any field tend to last for months, but these days anything can be outdated within a week. This gives a lot of chances for many start-ups and younger companies to ride into success. However, the real challenge starts when you need to adapt quickly to the situation.

Preparation For The Future
This should have been a priority even before the pandemic happened since it is a wise choice. However, it has been highlighted in this pandemic because of its unpredictability. We cannot easily know what is going to happen in the future as with e-commerce. Even though it is the hot new thing, there are certain changes inside this trend that can affect the entirety of the movement. As a company or business, it would be your strategy to remain relevant yet fresh and productive.

The New World

It can be safe to assume that the pandemic has changed the world permanently. We now view the past year as if it was the past century. Now, we have to live with an entirely new world but we can still survive. As long as we can adapt to the situation, we can surely overcome the challenges of the pandemic.